It’s time for my team to be artsy fartsy. One of the most important aspects of social media is to appeal to the average user’s eyes. It is factual and statistical that “visual” and “instant” media is the most effective as well as the most trending (http://touchptcom.com/visual-and-instant-rule-social-media-trends/). As social media starts to become a larger part of our every day life, the human eye only takes a few seconds to skim past a picture on a newsfeed. That is all you have, a few seconds to capture that user’s attention. So that piece of media, whether an image, video, etc., needs to be ATTENTION GRABBING.
A few words are pretty important, maybe a few hashtags as well, but the one thing that will make a user on Facebook/Instagram/Twitter scroll past a post and then scroll up again back to it and look at it for a few more seconds (maybe even like it really quick), is a really pretty eye-catchin artsy “woah that’s lit” picture. So this is our goal. We want to pick AMAZING pictures to be part of our social media content.
Since spreading awareness about taking care of the environment and prioritizing conservation is what we want to achieve, we have to show our users the beauty of nature at its finest and safest. This way, when they see a pretty picture of a park, they will appreciate it so much that they’ll nod their head in agreement when they read a post saying “Grab some friends, good food, some beers, and have a picnic at this beauty of a park. While you’re at it, appreciate nature, and why we should save it.”
What we think will work is having some really beautiful (non-copy writed) images of waters, forests, parks, natural areas, wild-life habitat, and some historic sites for health and enjoyment for future generations. What we could be missing though is showing the opposite: some really sad, unfortunate, disappointing images of corrupt parks or filthy waters. Maybe not the happiest thing to see, but that could also grab the attention of the user, have them think “wow, that’s messed up. Why is it so dirty?” and we could perhaps place a “Call to Action” in our post for that user.
P.S. Amazing Image link: https://unsplash.com/photos/bF93UivGdIc